Welcome to HP Amplify Elevate 2026 – Romania & Bulgaria

This is where the year starts to take shape.

HP Amplify Elevate returns with a focused agenda, clear direction, and the people who move things forward. In Obzor, we bring together partners, leaders, and ideas that matter now — not later.

Across these days, you’ll get direct access to what’s next in HP: strategy, programs, and the opportunities that can actually be applied in your business. No filler, just what’s relevant.

Expect open conversations, useful context, and a setting built for real exchange — between teams, partners, and decision-makers.

Together, we align.
Together, we build.
Together, we win.

The registrations for this event are closed. Thank you for understanding!

Event Logistics

Accommodation will be held in Hotel Reina del Mar, Obzor, Bulgaria.

hotel

hotel

hotel

hotel

Once you have arrived, please pass by the HP registration desk, so our team can help you with your orientation and the event details.

 

Hotel HVD Reina del Mar

Address: 1, ul. "Chernomorska" Str, 8250 Obzor, Bulgaria

GPS coordinates

Where Luxury Meets the Black Sea’s Beauty

Nestled along the pristine shores of Bulgaria’s Black Sea coast, HVD Reina del Mar invites you to experience the perfect blend of HVD’s signature Ultra All Inclusive luxury and seaside serenity. Reconnect with loved ones while indulging in world-class dining, premium amenities, and breathtaking sea or lush garden views.

Located in the heart of Obzor, just a short drive from Varna and Burgas airports, our resort offers elegant beachfront accommodations with spacious private terraces, beautifully landscaped gardens, and exclusive pools. Whether you're seeking relaxation or adventure, HVD Reina del Mar is your gateway to an unforgettable escape by the sea.

 

Conference package cost covered by HP Inc. includes:

Lunch & dinners & joint activities
Conference costs

 

Accomodation

The costs associated with the accommodation will be covered by the Partner.

You will receive an invoice for the cost of the accommodation prior to the event.

Room types:

* The above prices are per room per night in EUR and include Ultra All Inclusive services, as well as access to the SPA area, pools, gym, and other resort facilities, along with complimentary internet access.

 

Registration

If you arrive earlier or extend your stay, please mark in the registration form, so we can arrange that.

 

Transportation

If you're arriving by car, parking is available directly at the hotel for your convenience. You can easily find Reina del Mar hotel Obzor by searching on Waze or Google Maps – just type “Reina del Mar Obzor”, and you’ll be guided straight to the entrance.

You can arrive by plane or car either to Varna or Bucharest and we will organize a transfer to the event location. If you are arriving by plane, please make sure to book your tickets at earliest convenience to ensure capacity.

For those travelling by plane to Bucharest, we will organize a transfer by bus from Bucharest airport to the venue (duration approx. 5 hours). Please check the airport transfer needed box and flight details in the registration section.

For those travelling by plane to Varna, we will organize a bus or minibus transfer from Varna airport to the venue (duration approx. 1 hour). Please check the airport transfer needed box and flight details in the registration section.

For participants from Romania:

Please note however that we recommend the following itinerary for Bucharest - Varna:

  • on June 11th:

    • Flight Bucharest – Varna 13:15 – 19:45 (Austrian Air) (3.05 hours of stopover)
    • Transfer by minibus to hotel (duration approx. 1 hour)
  • on June 13th:

    • Transfer by minibus to Varna 06:00
    • Flight Varna - Bucharest 8:55 – 15:00 (Smart Wings) (1.55 hours of stopover)

After registration, you will receive an invitation to a WhatsApp group where you will receive more details about the transport.

 

For participants from Bulgaria:

Please note however that we recommend the following itinerary for Sofia - Varna:

  • on June 11th:

    • Flight Sofia - Varna 15:00-15:50 (Bulgarian Air)
    • Transfer by minibus to hotel (duration approx. 1 hour)
  • on June 13th:

    • Transfer by minibus to Varna 13:30
    • Flight Varna - Sofia 16:30 - 17:20 (Bulgarian Air)

After registration, you will receive an invitation to a WhatsApp group where you will receive more details about the transport.

 

Expected weather condition

The weather forecast is positive for June 11th - 13th, sunny days with maximum 25-27 degrees Celsius.

 

Dress code

Business Casual

 

Agenda

11th of June 2026

12:00 - 17:00

Main restaurant Arrivals & Lunch

17:00 - 17:30

Conference center Lobby Welcome & Coffee

17:30 - 18:00

Conference room 2nd floor Opening Plenary Mugur Pantaia - Managing Director Bulgaria & Romania
Delia Serban - Channel Manager Bulgaria & Romania

18:00 - 18:30

Conference room 2nd floor Intel Session Maciej Osiecki - Intel Global Account Manager for HP

18:30 - 19:00

Conference room 2nd floor Microsoft Session Aija Bumbure - Sr. Partner Development Manager Commercial Device and Solution Sales

19:00 - 19:15

Conference room 2nd floor AMD Session Tomasz Wnukowski - Sales Manager | EMEA HP

20:00 - 01:00

Turkish restaurant (Exclusively for HP Inc.) Dinner

12th of June 2026

7:30 - 9:30

Main restaurant Breakfast

9:30 - 10:00

Conference room 2nd floor Amplify Program Overview Ivanka Panayotova - SEMEA Channel Enablement Manager

10:00 - 11:00

Conference room 2nd floor One HP - We win together Panel discussion: How HP responds to the market opportunities and expectations with the latest products & technologies

11:00 - 11:30

Conference room 2nd floor Coffee break and Demo session

11:30 - 12:30

Conference room 2nd floor HP Services & Solutions - We win together Panel discussion: HP specialists talking on how we can bust sales and profit while increasing customers satisfaction using HP offerings

12:30 - 13:00

Quest for Rewards

13:30 - 15:00

Turkish restaurant (Exclusively for HP Inc.) Lunch

15:00 - 18:00

Private beach Networking & activities

20:00 - 3:00

Turkish restaurant (Exclusively for HP Inc.) Dinner & Party

13th of June 2026

7:30 - 10:00

Main restaurant Breakfast