Welcome to HP Amplify Elevate 2026 – Romania & Bulgaria

This is where the year starts to take shape.

HP Amplify Elevate returns with a focused agenda, clear direction, and the people who move things forward. In Obzor, we bring together partners, leaders, and ideas that matter now — not later.

Across these days, you’ll get direct access to what’s next in HP: strategy, programs, and the opportunities that can actually be applied in your business. No filler, just what’s relevant.

Expect open conversations, useful context, and a setting built for real exchange — between teams, partners, and decision-makers.

Together, we align.
Together, we build.
Together, we win.

Registration

Attendance
+407XXXXXXXX / +359XXXXXXXXX

Billing details

Invoice for the accommodation will be sent prior to the event.

Transfer

Accomodation

Please note that the room allocation is on a first come, first served basis, and the availability of the room types may vary depending on the demand. The rooms vary in size, amenities, and price,be sure to carefully consider the type of room you're selecting to ensure it meets your preferences.

Check-in

Check-out

Please tell us if you have food restrictions (vegetarian, no fish etc) or allergies.
Room type
    Colleague 1
    +407XXXXXXXX / +359XXXXXXXXX
    Please tell us if your colleague has food restrictions (vegetarian, no fish etc) or allergies.
    +407XXXXXXXX / +359XXXXXXXXX
    Please tell us if your colleague has food restrictions (vegetarian, no fish etc) or allergies.
    +407XXXXXXXX / +359XXXXXXXXX
    Please tell us if your colleague has food restrictions (vegetarian, no fish etc) or allergies.

    Event Logistics

    Accommodation will be held in Hotel Reina del Mar, Obzor, Bulgaria.

    hotel

    hotel

    hotel

    hotel

    Once you have arrived, please pass by the HP registration desk, so our team can help you with your orientation and the event details.

     

    Hotel HVD Reina del Mar

    Address: 1, ul. "Chernomorska" Str, 8250 Obzor, Bulgaria

    GPS coordinates

    Where Luxury Meets the Black Sea’s Beauty

    Nestled along the pristine shores of Bulgaria’s Black Sea coast, HVD Reina del Mar invites you to experience the perfect blend of HVD’s signature Ultra All Inclusive luxury and seaside serenity. Reconnect with loved ones while indulging in world-class dining, premium amenities, and breathtaking sea or lush garden views.

    Located in the heart of Obzor, just a short drive from Varna and Burgas airports, our resort offers elegant beachfront accommodations with spacious private terraces, beautifully landscaped gardens, and exclusive pools. Whether you're seeking relaxation or adventure, HVD Reina del Mar is your gateway to an unforgettable escape by the sea.

     

    Conference package cost covered by HP Inc. includes:

    Lunch & dinners & joint activities
    Conference costs

     

    Accomodation

    The costs associated with the accommodation will be covered by the Partner.

    You will receive an invoice for the cost of the accommodation prior to the event.

    Room types:

    * The above prices are per room per night in EUR and include Ultra All Inclusive services, as well as access to the SPA area, pools, gym, and other resort facilities, along with complimentary internet access.

     

    Registration

    If you arrive earlier or extend your stay, please mark in the registration form, so we can arrange that.

     

    Transportation

    If you're arriving by car, parking is available directly at the hotel for your convenience. You can easily find Reina del Mar hotel Obzor by searching on Waze or Google Maps – just type “Reina del Mar Obzor”, and you’ll be guided straight to the entrance.

    You can arrive by plane or car either to Varna or Bucharest and we will organize a transfer to the event location. If you are arriving by plane, please make sure to book your tickets at earliest convenience to ensure capacity.

    For those travelling by plane to Bucharest, we will organize a transfer by bus from Bucharest airport to the venue (duration approx. 5 hours). Please check the airport transfer needed box and flight details in the registration section.

    For those travelling by plane to Varna, we will organize a bus or minibus transfer from Varna airport to the venue (duration approx. 1 hour). Please check the airport transfer needed box and flight details in the registration section.

    For participants from Romania:

    Please note however that we recommend the following itinerary for Bucharest - Varna:

    • on June 11th:

      • Flight Bucharest – Varna 13:15 – 19:45 (Austrian Air) (3.05 hours of stopover)
      • Transfer by minibus to hotel (duration approx. 1 hour)
    • on June 13th:

      • Transfer by minibus to Varna 06:00
      • Flight Varna - Bucharest 8:55 – 15:00 (Smart Wings) (1.55 hours of stopover)

    After registration, you will receive an invitation to a WhatsApp group where you will receive more details about the transport.

     

    For participants from Bulgaria:

    Please note however that we recommend the following itinerary for Sofia - Varna:

    • on June 11th:

      • Flight Sofia - Varna 15:00-15:50 (Bulgarian Air)
      • Transfer by minibus to hotel (duration approx. 1 hour)
    • on June 13th:

      • Transfer by minibus to Varna 13:30
      • Flight Varna - Sofia 16:30 - 17:20 (Bulgarian Air)

    After registration, you will receive an invitation to a WhatsApp group where you will receive more details about the transport.

     

    Expected weather condition

    The weather forecast is positive for June 11th - 13th, sunny days with maximum 25-27 degrees Celsius.

     

    Dress code

    Business Casual

     

    Agenda

    11th of June 2026

    17:00 - 17:30

    Lobby Arrivals & Coffee

    17:30 - 18:00

    Conference center Opening Plenary Mugur Pantaia - Managing Director Bulgaria & Romania
    Delia Serban - Channel Manager Bulgaria & Romania

    18:00 - 18:30

    Conference center Intel Session Maciej Osiecki - Intel Global Account Manager for HP

    18:30 - 19:00

    Conference center Microsoft Session Aija Bumbure - Sr. Partner Development Manager Commercial Device and Solution Sales

    19:00 - 19:15

    Conference center AMD Session Tomasz Wnukowski - Sales Manager | EMEA HP

    20:00 - 22:00

    Turkish restaurant Dinner & Networking

    12th of June 2026

    8:00 - 9:30

    Main restaurant Breakfast

    9:30 - 10:00

    Conference center Amplify Program Overview Ivanka Panayotova - SEMEA Partner Enablement Manager

    10:00 - 11:00

    Conference center One HP - We win together Panel discussion: How HP responds to the market opportunities and expectations with the latest products & technologies

    11:00 - 11:15

    Quest for Rewards

    11:15 - 11:45

    Coffee break and Demo session

    11:45 - 12:45

    Conference center HP Services & Solutions - We win together Panel discussion: HP specialists talking on how we can bust sales and profit while increasing customers satisfaction using HP offerings

    12:45 - 13:00

    Quest for Rewards

    13:30 - 15:00

    Restaurant Lunch

    15:00 - 18:00

    On the beach Networking & activities

    20:00 - 3:00

    Restaurant Dinner & Party

    13th of June 2026

    8:00 - 11:00

    Restaurant Breakfast & Checkout